Iran International
A dramatic cultural opening is sweeping across Iran, not as a government reform but as a bottom-up movement driven by a young generation that is less willing to be intimidated by the state, Iran analyst Omid Memarian told Eye for Iran.
Street concerts, outdoor festivals, late-night parties and music events have become increasingly visible in Tehran and beyond. Young people, many without the headscarves which are required for women, have filled pop and jazz concerts while street bands draw large crowds on central boulevards.
“This has nothing to do with the government,” Memarian said. “It is a very massive force underneath the society, and they are opening pathways that my generation was not able to even touch.”
Images and reports from across the country show men and women running together in a desert marathon in Kerman, while on Kish Island in the Persian Gulf the organizers of a separate marathon were arrested after women ran without hijabs.
Local media said more than 5,000 people took part in the Kish race, and photographs of female runners posing with medals and uncovered hair circulated widely online. Judicial officials accused organizers of “violating public decency” and said warnings about the dress code had been ignored.
The apparent cultural opening has been tolerated by authorities in its bid to shore up popular support in the wake of the punishing conflict with Israel and the United States, even as they have stepped up arrests and executions.
Memarian said the opening is not sudden. For years, multiple demographics “have been pushing inch by inch,” and many have paid a price. But two events accelerated it: the death of Mahsa Amini in morality police custody in 2022, which triggered nationwide protests and the twelve-day war between Iran and Israel earlier this year.
In June, Israel launched a surprise military campaign on Iranian nuclear facilities, missile production sites, killing nuclear scientists along with hundreds of military personnel and civilians.
Iran retaliated with waves of drones and ballistic missiles, prompting a week of exchanges. The United States then intervened directly, striking three Iranian nuclear sites at Fordow, Isfahan and Natanz with bunker-busting bombs.
Many Iranians spent nights sheltering in parking garages and stairwells. The government urged calm and vowed that its defenses had “full control,” yet many ordinary people said they felt unprotected.
“People were left alone. They saw the regime could not protect them. That created a huge vacuum and emboldened many Iranians,” Memarian said.
He emphasized that the changes are not limited to affluent parts of Tehran.
“It is a very widespread movement. From Tehran to small cities and villages, people are voicing their demands, imposing their lifestyle on the system.” Social media has erased the geographic divide, he added, allowing young people in remote areas to follow the same trends as their peers in urban centers.
“We have a massive explosion of expectations inside the country,” he said. “They are not going to let the government write their destiny. There’s no going back.”
Despite ongoing arrests and a rise in executions, officials have responded cautiously. The judiciary chief recently said the current relaxed approach to hijab enforcement “cannot continue,” and conservative voices have warned that “the Islamic revolution will soon disappear” if the trend continues.
Memarian said the state’s enforcement network sees the social shift as existential. “Those who favor repression are part of a massive, expensive machine,” he said. “Their identity, paycheck and power come from it. If they lose this, it’s over.” Some insiders, he added, now believe they cannot win. “They fear this is the beginning of the end. The domino has started to fall.”
Iran’s economy remains under strain, with sanctions, inflation, water shortages and energy problems. Yet Memarian said young Iranians remain focused on building their future ... one where the "Islamic Republic is something from the past.”
Tehran’s unveiling of a towering statue depicting the Roman Emperor Valerian kneeling before pre-Islamic Persian King Shapur I has renewed criticism of the Islamic Republic’s appeal to nationalist sentiment following the June war with Israel.
For over forty years, the theocracy purged ancient Persian history from schoolbooks, replacing it with post-Islamic narratives. But after the 12-day conflict with Israel, officials have turned to the distant pre-Islamic past to rally a divided society.
From murals of ancient kings and soldiers to patriotic songs added to Shi’ite mourning ceremonies performed before Supreme Leader Ali Khamenei, Tehran now embraces imagery once deemed heretical by its own revolutionary ethos.
'Kneel before Iran' campaign
Tehran’s Revolution (Enghelab) Square was the scene of an unusual spectacle on Friday as officials unveiled a massive bronze statue depicting Roman Emperor Valerian kneeling in submission before Sassanid King Shapur I, commemorating Iran’s victory at the Battle of Edessa (260 AD).
The event was held under the slogan “Kneel before Iran,” part of what authorities describe as a campaign to project “national unity and historical pride” following the June war with Israel.
Tehran Mayor Alireza Zakani, a staunch ultraconservative, said on X: “Enmity with Great Iran can only end in kneeling before this historic nation.”
Municipal official Davood Goodarzi said the installation would be accompanied by visual displays depicting “other victories of Iranians over foreign aggressors,” including the defeat of British forces by local commander Rais-Ali Delvari, Mirza Kuchak Khan’s resistance against Russian troops, and Surena’s triumph over Rome at the Battle of Carrhae in 53 BCE.
The goal, Goodarzi said, is “strengthening concepts such as national dignity, social unity, and Iranian identity.”
The statue, he said, would remain temporarily at Revolution Square before being moved to a city gateway “where it will stand as the first emblem of Iran before diplomats and foreign visitors.”
Unveiled women were allowed to attend the unveiling ceremony—an uncommon scene at events organized by Tehran’s ultra-hardline municipality.
The turn to the pre-Islamic past
The sharp reversal also recalls remarks once made by Khamenei. In a 2011 speech, he asserted that “all the great military victories of this nation came after Islam,” dismissing pre-Islamic accounts as “things that are not documented.”
In 1987, he had said that prophets triumphed over kings such as Cyrus and that “nothing remains of these monarchs in history but names remembered with derision.”
Nevertheless, pro-government social media accounts have now gone so far as to circulate posters equating Khamenei himself with Shapur, showing him standing with a staff as Benjamin Netanyahu and Donald Trump kneel before him. The caption reads: “You will kneel before Iran.”
'Hypocrisy'
Pro-government figures have hailed the move as a patriotic success. Conservative political reporter Hossein Saremi posted: “Today’s grand Iranian gathering showed that people and the state share one essence: Iran itself. Nothing can take our homeland away.”
Others, however, called the spectacle “hypocrisy.” Journalist Gholamhossein Pashaei wrote on X: “Every year you close Pasargadae to stop people from celebrating Cyrus Day, yet you unveil Shapur’s statue in Enghelab Square with drums and fireworks during Fatimiyya (mourning period)!”
Dissident commentator Hamid Asafi called the ceremony “a perfect snapshot of the Islamic Republic’s contradictions.”
On Telegram he wrote: “A week ago they closed Cyrus’s tomb out of fear of the crowds, and now they glorify Shapur in the same breath. The Islamic Republic fears living history but poses for selfies with its corpse.”
He added: “They know people no longer respond to rosaries and sermons. That’s why they’ve brought history back to the stage—in a controlled costume. If they can’t erase the past, they’ll try to own it.”
The irony deepened as UNESCO formally recognized Cyrus’s Charter as one of the earliest human-rights documents.
President Masoud Pezeshkian wrote on X: “Iran, the cradle of dialogue, justice, and coexistence, can still inspire peace today.”
Users swiftly replied, questioning how such pride could coexist with a government that blocks access to Cyrus’s tomb each year to those wishing to visit it on his birthday.
