Nima Ashrafzadeh is CEO of Iranian e-commerce platform Pindo, a subsidiary of Iran's top online retailer Digikala.
The internal celebration at Pindo last December was reportedly deemed by authorities to have violated public morality codes because men and women attended together and some women appeared unveiled, according to Tehran-based tech outlet Digiato.
Yalda Night, an ancient Persian festival marking the year’s longest night, is traditionally celebrated in Iran with gatherings of family and friends, poetry readings, and fruit such as pomegranates and watermelon.
Digikala co-founder Hamid Mohammadi confirmed the sentence on the social platform X, saying the verdict had become final. He called it “unbelievable” and said it sends a “discouraging message” to those working in Iran’s digital economy.
“A few weeks ago, leaders of the digital economy were invited to meetings with the president and the heads of all three branches of government, where we heard promises of support,” Mohammadi wrote on Tuesday. “Today, the CEO of Pindo has been sentenced to 74 lashes, and the company’s license has been revoked.”