The call came after remarks earlier this week by government spokesperson Fatemeh Mohajerani, who said “hijab cannot be restored to society by force” and that social values should be strengthened through cultural engagement rather than coercion.
“The enemy pretending to care about our women only dreams of removing their headscarves and seeing them naked, with no concern for their real needs,” Kayhan wrote.
The hardline paper argued that the establishment of the Islamic Revolution had “dispelled the illusion that unveiling represents progress or that hijab hinders development and talent.”
The paper portrayed unveiled women as targets of foreign plots and accused senior officials of “passivity and lack of cultural planning.” It said government institutions had failed to act decisively against the promotion of indecency by celebrities and online platforms.
“Purposeful norm-breaking now requires deterrent measures against those leading and promoting it,” the commentary said. “If Iranian women were properly informed, many would consciously choose the Islamic-Iranian lifestyle over Western models.”
It urged cultural bodies to include pro-hijab themes in school curricula, films, and television dramas.
Cultural pressure meets official restraint
Kayhan’s remarks came as Tehran’s Promotion of Virtue and Prevention of Vice headquarters announced plans to deploy 80,000 volunteers to monitor hijab compliance across the capital.
Since the 2022 death of Mahsa Amini in the custody of morality police, widespread defiance of hijab laws has persisted, turning daily appearances of unveiled women in major cities into a visible act of civil disobedience despite recurring enforcement campaigns.