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Finnish grocery brand drawn into Khamenei funeral spectacle in Iraq

Jul 9, 2026, 10:50 GMT+1

AFinnish supermarket group has found itself unexpectedly drawn into Ali Khamenei’s funeral ceremonies after footage from Iraq appeared to show his coffin being unloaded from a refrigerated truck carrying K-Group branding.

The scene, filmed in Karbala and circulated by Reuters, showed a large crowd surrounding a refrigerated truck marked with orange-and-white logos resembling those of Finland’s K Group, part of the retail giant Kesko. Men in dark clothing then pulled a coffin from the frosted rear compartment and carried it above the crowd.

The footage was filmed during the Iraqi leg of Khamenei’s funeral processions, which moved through Najaf and Karbala before his planned burial in Mashhad on July 9.

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IRGC-affiliated Tasnim publishes images it says show Qaani in Mashhad

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IRGC-affiliated Tasnim News on Thursday published images it said showed Quds Force commander Esmail Qaani at Mashhad airport as the coffin of supreme leader Ali Khamenei arrived for funeral ceremonies.

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Finnish grocery brand drawn into Khamenei funeral spectacle in Iraq

Jul 9, 2026, 08:30 GMT+1
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A Finnish supermarket group has found itself unexpectedly drawn into Ali Khamenei’s funeral ceremonies after footage from Iraq appeared to show his coffin being unloaded from a refrigerated truck carrying K-Group branding.

The scene, filmed in Karbala and circulated by Reuters, showed a large crowd surrounding a refrigerated truck marked with orange-and-white logos resembling those of Finland’s K Group, part of the retail giant Kesko. Men in dark clothing then pulled a coffin from the frosted rear compartment and carried it above the crowd.

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Supermarket K Market, Kallio, Helsinki

The footage was filmed during the Iraqi leg of Khamenei’s funeral processions, which moved through Najaf and Karbala before his planned burial in Mashhad on July 9.

The image quickly drew attention in Finland, where Finnish tabloid Ilta-Sanomat described the sight as “incredible” and said Finns may have had to “rub their eyes” when they saw what looked like familiar K-Market-style branding in the middle of Khamenei’s funeral. Helsingin Sanomat, Finland’s largest daily newspaper, also reported the story.

Yle, Finland’s public broadcaster, ran the story under the headline: “Was Khamenei’s coffin pulled from a K-Group vehicle in Iraq?” It said the Reuters video showed a cold transport truck with orange coloring and repeated K letters that appeared to resemble K Group logos.

Kesko told Yle it had no information about the vehicle and had only become aware of the case through the images.

The company said its deliveries are handled by partner-owned vehicles and that Kesko does not have its own fleet. It suggested one possibility was that a transport partner had sold a vehicle onward without removing K-Group markings.

“This may be a situation where one of our transport partners failed to remove decals referring to us when selling equipment onward,” Kesko told Yle by email.

The company said it would remind transport operators that such decals must be removed before vehicles are sold.

There is no indication that Kesko or K-Market had any involvement in Khamenei’s funeral procession or that the company owned or operated the truck.

The strange visual detail stood out because of the contrast: one of the Islamic Republic’s most symbolic funeral ceremonies, a coffin kept cold after months of delayed burial, and what appeared to be the branding of a Finnish grocery chain on the vehicle carrying it through Karbala.