Over the past week, banners and messages have appeared on highways and over bridges across Tehran urging people to donate to war-affected Lebanese. Iran's Islamic Revolutionary Guard Corps established Hezbollah in 1982 and has heavily armed and funded the group in the decades after.
The fundraising campaign comes as Iran’s own economy is under pressure, with inflation and the rising cost of living taking a toll on livelihoods.
While the level of Iranian assistance to Hezbollah has fluctuated over the years, US officials estimated in 2018 that Iran transfers around $700 million annually to Hezbollah.
A banner in Tehran asked citizens to send an SMS to express readiness to donate to Lebanese while similar campaigns on state TV and through text messages from the paramilitary Basij group encourage people to donate cash, gold, or even to financially sponsor a Lebanese family.
The efforts have drawn criticism from ordinary Iranians, who feel that the government is prioritizing foreign interests over domestic needs.
“It was revealed that the Islamic Republic was sending funds of 50 million dollars per month to support this group," Ali Shirazi, an Iranian journalist, told Iran International TV.
"But this is not the only expense. Military, weaponry, drones, and missile assistance are also provided, and the reconstruction of damaged buildings falls on Iran’s budget,” he added.