A logo of Audi is seen outside an Audi car dealer in Brussels, Belgium March 13, 2023.

Audi Denies Return To Iranian Market

Thursday, 03/14/2024

German car maker Audi has denied claims by Iran's Nadin Khodro Company that the cars will soon be on sale again in Iran.

“AUDI AG has not had any sales activities in Iran since 2017. There is no official contractual partner - neither an importer nor a dealer," Audi stated when approached by Iran International.

Nadin Khodro recently made headlines by announcing the importation of the first electric Audi car into Iran, a move widely covered by Iranian media, culminating in the unveiling of the vehicle in Tehran. The company's website asserts its status as the “premier importer of Audi vehicles in Iran.”

The development comes against the backdrop of Iran's automotive industry grappling with the ramifications of Western sanctions. Following the United States' withdrawal from the JCPOA and the subsequent reinstatement of sanctions against Iran, Western automotive companies, including Audi, withdrew from the Iranian market.

Amidst the challenges, the Iranian automotive landscape has witnessed a significant surge in car prices in recent years, accompanied by growing criticisms regarding the quality of domestically manufactured vehicles.

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